Paris Fashion Week 2026: Complete Dates & Schedule
Explore all Paris Fashion Week 2026 dates – from menswear to haute couture – plus insights on how brands can plan pop-ups, PR, and retail activations.
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Paris takes centre stage again in 2026. Whether you’re a brand planning activations, a buyer scheduling travel, or a content creator preparing coverage, knowing when each edition of Paris Fashion Week occurs is your first strategic move. From men’s to women’s, standard collections to couture, here’s your definitive guide to the 2026 calendar—along with insights on how to use it to elevate your presence in the Paris moment.
The 2026 Calendar at a Glance
Menswear Fall/Winter 2026-27 opens the year: January 20 – January 25 2026.
Haute Couture Spring/Summer 2026 follows directly: January 26 – January 29 2026.
Womenswear Fall/Winter 2026-27 runs from March 2 – March 10 2026.
Menswear Spring/Summer 2027 is scheduled for June 23 – June 28.
Haute Couture Fall/Winter 2026-27 takes place July 6 – July 9 2026.
Womenswear Spring/Summer 2027 closes the year: September 28 – October 6 2026.
These windows mark not only runway shows but the broader fashion ecosystem of showrooms, pop-ups, media launches and brand activations. (Dates based on the official calendar from the Fédération de la Haute Couture et de la Mode.)
Why These Dates Matter
Paris is more than a city—it’s a pivot point. When you know the calendar ahead of time you can:
Align your retail activations (pop-ups, showrooms) for maximum visibility.
Time your media strategy to tap into the build-up and post-show moments.
Secure travel, venue and logistics early, as Paris books quickly during these windows.
How to Use This Calendar Strategically
For Brands & Agencies
Plan venue bookings now: prime locations fill up months ahead.
Create thematic activations around each season—e.g., for couture (January/July) go bold and experiential; for ready-to-wear (March/September) focus on foot traffic and brand discovery.
Coordinate content and campaigns to align with each season’s window: pre-show teasers, live coverage, post-show recaps.
For Media & Creators
Map your editorial calendar around these dates. Pre-season trend previews: ~4–6 weeks ahead. Post-season reviews: within a week after the close.
Use keywords and meta-titles that reflect the exact windows (e.g., “Paris Fashion Week March 2026 womenswear”).
Monitor updates from the FHCM—show times, venues and participants may shift.
For Travellers & Attendees
Book accommodation early—neighbourhoods like Le Marais, Sentier, Opéra fill fast during the windows.
Plan transport and access logistics—Paris has peak congestion during these weeks.
Explore the broader city moment—brands, retailers and cultural venues often align activations with Fashion Week.
xNomad’s Insight: What’s Different in 2026
In 2026, expect the following strategic shifts:
Shorter, sharper windows. With six major windows across the year, brands will need to pick their moment and lean in.
Curation over scale. Especially for couture editions, experiential pop-ups and tailored activations will stand out more than sprawling installs.
Global footprint, local presence. While Paris remains central, many brands will use pop-up showrooms in adjacent districts or satellite cities, timed around the main calendar.
SEO becomes strategic. Timing content to the calendar ensures higher relevance and discoverability.
Disclaimer & Sources
All calendar dates listed are sourced from the Fédération de la Haute Couture et de la Mode (FHCM). Schedules are subject to change at the discretion of FHCM and participating designers. This article is provided for editorial and planning purposes only by xNomad, which is not affiliated with FHCM.
Ready to Act?
If you’re a brand looking to plan your showroom, pop-up or media activation around Paris Fashion Week 2026, get in touch with xNomad today. Let’s turn the calendar into your strategic advantage.