Ford Escape: Experiential Pop-Up Store

Ford has created a Pop-Up Store experience to showcase its 2017 Escape model. Victor Blake, the creator of ‘Escape The Room’ design the largest version of his infamous interactive puzzle.

Escape The Room Ford had groups of four escape their way through five rooms that follow a narrative of becoming a big New York movie star. It is rumoured that you have to drive the car at one point. The Ford Escape 2017 is so smart, it can practically parks itself.

Players are sworn to secrecy to ensure the game is fresh for everyone and nobody has an advantage. The Pop-Up Store took place June 23-26 at Moynihan Station. The game, opened to the public for four days, saw more than 1,000 consumers signed up in less than 24 hours.

This pop up really articulate the feeling of New York, which is a city of a real dichotomy where there’s a sense of community and totally anonymity.

<image source: https://goo.gl/iyZivt>

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Written by @Cai_Z_R

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Adrien Kerbrat

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